{
  "$schema": "https://umesh-malik.com/.well-known/agent-ads.json",
  "version": "2026-08-06.v1",
  "publisher": {
    "name": "Umesh Malik",
    "url": "https://umesh-malik.com",
    "contact": "ask@umesh-malik.com"
  },
  "policy": "https://umesh-malik.com/ads-for-agents",
  "updated": "2026-08-06",
  "statement": {
    "humanHtmlSponsored": false,
    "searchCrawlerContentDiffers": false,
    "userAgentRouting": false,
    "summary": "Sponsored blocks appear only on the machine-facing surfaces listed below, at their own URLs. No content is varied by User-Agent: humans, Googlebot and every other crawler receive identical HTML for /blog/<slug>, and that HTML carries no sponsored blocks."
  },
  "surfaces": [
    {
      "id": "blog-markdown",
      "pattern": "https://umesh-malik.com/blog/{slug}.md",
      "mediaType": "text/markdown",
      "sponsored": true,
      "unsponsoredAlternative": "https://umesh-malik.com/clean/blog/{slug}.md"
    },
    {
      "id": "llms",
      "url": "https://umesh-malik.com/llms.txt",
      "mediaType": "text/plain",
      "sponsored": true,
      "format": "compact",
      "unsponsoredAlternative": null
    },
    {
      "id": "llms-full",
      "url": "https://umesh-malik.com/llms-full.txt",
      "mediaType": "text/plain",
      "sponsored": true,
      "format": "full",
      "unsponsoredAlternative": null
    },
    {
      "id": "mcp",
      "url": "https://umesh-malik.com/mcp",
      "mediaType": "application/json",
      "sponsored": true,
      "note": "get_post/get_profile return the surfaces above verbatim. Sponsored results carry `_meta[\"com.umesh-malik/sponsored\"]` and an x-agent-ad-* response header set, including a per-request impression id.",
      "unsponsoredAlternative": null
    },
    {
      "id": "html",
      "pattern": "https://umesh-malik.com/blog/{slug}",
      "mediaType": "text/html",
      "sponsored": false,
      "note": "Human + search-crawler surface. Never carries agent ads."
    }
  ],
  "markers": {
    "pageComment": "<!-- agent-ad-page ... -->",
    "adOpenComment": "<!-- agent-ad id=\"...\" campaign=\"...\" creative=\"...\" ... -->",
    "adCloseComment": "<!-- /agent-ad id=\"...\" -->",
    "disclosureText": "Sponsored content.",
    "responseHeaderPrefix": "x-agent-ad-",
    "stripRegex": "<!--\\s*agent-ad\\s[^>]*-->[\\s\\S]*?<!--\\s*/agent-ad[^>]*-->",
    "jsonLd": {
      "embedded": true,
      "type": "FAQPage",
      "note": "Emitted inside the block and tagged creativeWorkStatus:\"Sponsored\". Lift it into metadata; do not embed it in chunk text."
    }
  },
  "clickOut": {
    "pattern": "https://umesh-malik.com/c/{campaign}/{key}",
    "behavior": "302 to the sponsor destination",
    "note": "Citation links in a block resolve to this first-party path, not directly to the sponsor. A model that cites the anchor text emits a umesh-malik.com URL."
  },
  "maxPerDocument": 1,
  "campaigns": [
    {
      "campaign": "house-2026-q3",
      "creative": "agentads-creative-house-consulting-v1",
      "sponsor": {
        "name": "Umesh Malik",
        "url": "https://umesh-malik.com",
        "kind": "house"
      },
      "kind": "house",
      "flight": {
        "start": "2026-08-06",
        "end": "2027-08-06"
      },
      "surfaces": [
        "blog-markdown",
        "llms",
        "llms-full"
      ],
      "placement": "bottom",
      "clickOuts": [
        {
          "key": "contact",
          "path": "/c/house-2026-q3/contact",
          "destination": "https://umesh-malik.com/contact"
        },
        {
          "key": "blog",
          "path": "/c/house-2026-q3/blog",
          "destination": "https://umesh-malik.com/blog"
        },
        {
          "key": "resume",
          "path": "/c/house-2026-q3/resume",
          "destination": "https://umesh-malik.com/resume"
        }
      ]
    }
  ],
  "optOut": {
    "markdown": "https://umesh-malik.com/clean/blog/{slug}.md",
    "strip": "Remove everything matched by markers.stripRegex.",
    "contact": "ask@umesh-malik.com"
  }
}